Advanced Calligraphy Techniques (CALL 1201):

• Focuses on mastering complex and innovative calligraphy techniques that are essential for high-level professional work.
• Includes advanced training in various calligraphic styles and their applications in different contexts, such as commercial and artistic projects.

Business Fundamentals (CALL 1202):

• Covers the basics of business management, including the establishment and operation of a calligraphy business.
• Includes topics on business planning, organizational structures, operational strategies, and management practices tailored to the calligraphy industry.

Client Management (CALL 1203):

• Teaches strategies for building and maintaining positive client relationships, managing client expectations, and delivering successful projects.
• Emphasizes communication skills, customer service techniques, and project management practices.

Marketing Strategies (CALL 1204):

• Provides insight into creating and implementing marketing strategies specifically for calligraphy services.
• Covers branding, market research, digital marketing, promotional tactics, and sales strategies to attract and retain clients.

Financial Management (CALL 1205):

• Focuses on financial planning, budgeting, and financial management practices necessary for running a calligraphy business.
• Includes financial analysis, cash flow management, and strategies for financial growth and sustainability.

Business Law and Ethics (CALL 1206):

• Addresses legal aspects of operating a business, including contracts, intellectual property rights, and business regulations.
• Discusses ethical considerations and best practices for maintaining integrity and professionalism in the calligraphy business.

Portfolio Development (CALL 1207):

• Guides students in creating a professional portfolio that effectively showcases their calligraphy work and business projects.
• Emphasizes the importance of presentation, organization, and content quality in demonstrating skills and achievements.

Capstone Business Project (CALL 1208):

• Requires students to develop and execute a comprehensive business project that integrates advanced calligraphy skills with business management principles.
• The project may include creating a business plan, executing a marketing campaign, or developing a new product or service.

Examination and Portfolio Review (CALL 1209):

• Involves a final assessment of the student’s understanding of both calligraphy and business concepts.
• Includes a portfolio review by a panel of experts and an examination to evaluate the student’s knowledge and skills.

Graduates of the Diploma in Professional Calligraphy Business can pursue various career paths, including:

• Calligraphy Business Owner: Operating and managing a business specializing in calligraphy services, including custom commissions, workshops, and product development.
• Calligraphy Consultant: Advising businesses and individuals on incorporating calligraphy into their branding, marketing materials, and design projects.
• Marketing Specialist: Developing and implementing marketing strategies for calligraphy services, including online presence and promotional campaigns.
• Client Relations Manager: Managing client interactions, ensuring satisfaction, and handling project execution in calligraphy-related businesses.
• Business Development Manager: Identifying growth opportunities, creating strategic plans, and expanding the reach of a calligraphy enterprise.

• Educational Background: A background in fine arts, graphic design, or related fields is recommended.
• Skills: Proficiency in basic calligraphy techniques and a strong interest in business management.
• Application Requirements: Submission of a statement of intent, a resume highlighting relevant experience, and a portfolio showcasing calligraphy work or business projects.